SX-70 (Polaroid)

A rich documentation of the invention and exciting potential to be found in the then new and revolutionary Polaroid camera. For many, the Eameses have been always associated with this product because of their full embrace of its technology. Several uses for the camera are demonstrated, and its operation is made clear for the viewer. 17 th Annual San Francisco International Film Festival Special Jury Award, 1973. Council on International Non-Theatrical Events (C.I.N.E.) Gold Eagle Award, 1975. Columbus International Film Festival Bronze Chris Plaque Award-C, 1975. Music by Elmer Bernstein.

11 minutes

The invention, the technology, and the potential of a remarkable new photographic system. Music by Elmer Bernstein.

1970
In 1972 the Polaroid Corporation commissioned the Eames Office to produce a film introducing the new and revolutionary SX-70 instant-photography camera developed by Edwin Land.  
The film demonstrates several potential uses for the camera and shows how it operates. It was first shown at a Polaroid stockholders meeting and later used within Polaroid as a sales tool.
The Eames Office used live-action footage as well as animated segments to create the film.
SX-70 was the first of four films that Charles and Ray made for Polaroid. The film won a Bronze Plaque at the Columbus International Film Festival in 1975.

11 minutes.  color.